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BODW 2018 - 掌握最新設計策略 打造出眾品牌

21世紀的品牌策略遠遠不只標誌設計,更重要的是打造生活態度,建立忠實顧客群。今年BODW的「品牌亞洲論壇」帶來全球頂尖的品牌專家,分享以體驗為先的品牌設計策略。講者包括單車品牌Cinelli & Columbus總裁Antonio Colombo、曾為英國設計雜誌Wallpaper*靈魂人物的Tony Chambers等。另外,「傳意與設計」論壇將齊集國際知名傳訊設計大師,如享譽全球的澳洲平面設計界元祖Dr Ken Cato AO、墨爾本新晉平面設計組合Tin&Ed等。立即登記BODW!憑推廣碼SU3ZRG91130日前於網上購票可獲七折優惠,親身參與城中設計盛事!

BODW 2018
日期 Date: 123日至8 December 3-8
地點 Venue: 香港會議展覽中心 Hong Kong Convention and Exhibition Centre
詳情 Details: bodw.com/osf3

BODW 2018 - Build Extraordinary Brands with groundbreaking design strategy

The branding strategy for 21st century goes way beyond logo design. It’s about building up loyalty in customers through shaping a desirable attitude. In this year’s BODW, the “Brand Asia Forum” will gather around top-notch brand experts to share experience-driven brand design strategies. Speakers include Antonio Colombo, President of the bicycle manufacturing brand Cinelli & Columbus; Tony Chambers who brought the British design magazine Wallpaper* to a whole new level. The “Communication & Design” summit will

                                                                                                                                                                                                  

 

The 8th Edition of Business of Intellectual Property Asia Forum (BIP Asia) - IP & Innovation in the New Socio-technological Landscape (6-7 December 2018, Thursday - Friday)

Jointly organised by the HKSAR Government, Hong Kong Trade Development Council and Hong Kong Design Centre, the 8th Edition of Business of Intellectual Property Asia Forum (BIP Asia) will bring IP professionals and business leaders from around the world to discuss the latest developments in IP and explore business collaboration opportunities. The Forum last year attracted more than 2,500 IP professionals and industry leaders, featuring over 80 prominent speakers sharing their insights.

As the supporting organisation of the event, members of The Hong Kong Institute of Patent Practitioners  are offered a special two-day pass (including Keynote Luncheon on Thursday, 6th December) for HK$720 per person (original price HK$1,800).

Online Registration: Click here to register*

*To enjoy the special rate, please register with full payment and promotional code “BIP2018SO_041

For more information, please visit BIP Asia Forum website at www.bipasiaforum.com.

第八屆亞洲知識產權營商論壇 - 知識產權與創新:塑造社會及科技發展新形勢 (2018126-7日,星期四至五)

由香港特別行政區政府、香港貿易發展局及香港設計中心合辦的第八屆亞洲知識產權營商論壇將以「知識產權與創新:塑造社會及科技發展新形勢」為題,為世界各地知識產權業的專業人士和商家提供一個理想平台,就知識產權的最新發展互相交流。去年的論壇吸引超過80位星級講者和專家作分享及超過2,500位的業界及專業人士參與。

香港專利代理人公會為亞洲知識產權營商論壇支持機構之一,其會員可以特別價港幣$720(原價港幣$1,800)報名參加(兩天論壇連同12月6日專題午宴)。

網上登記:請按登記*

*請在登記時輸入折扣代碼“BIP2018SO_041”以享有優惠。

更多論壇資訊,請參閲知識產權營商論壇網站: http://bipasiaforum.com/tc/